Mubarak Al Muhairi, director general of the Al Ain Economic Development & Tourism Promotion Authority, joined members of his team in showcasing the tourism offering - and growth potential - of Al Ain to the travel industry.
The event, held at Mina A'Salam, attracted more than 250 members of the UAE's travel trade and media.
Central to the theme was the current offering of Abu Dhabi's second largest city - and the birthplace of HH The President Sheikh Zayed bin Sultan al Nahyan, as well as its potential for further growth in 2004.
Al Muhairi said: 'After a year of growth for Al Ain, stimulated by the FIFA World Youth Cup 2003 as well as increased intra-regional travel, 2004 looks set to be a year of tourism growth for the city.'
The city, located 90 minutes from both Abu Dhabi and Dubai, has a select portfolio of five-star hotels, including international brands such as Inter-Continental, Hilton and Rotana, as well as the Mercure Grand Jebel Hafeet, which is set on the highest mountain in the UAE.
Al Ain is known as the Garden City of the Arabian Gulf, and is built around an oasis at the foothills of the Hajar Mountains. Tourist attractions include Jebel Hafeet mountain, Al Ain Al Fayda Resort, Qattarah Oasis, Al Ain Museum, Al Ain Zoo and Al Hili Fun City.