It started with a grassroots effort by a few Marriott hotels to reward frequent guests. Two decades later Marriott Rewards, which celebrates its 20th anniversary, has grown into the largest and longest running guest loyalty program in the world with more than 19 million members.
Originally called Marriott's Honored Guests, the program included only Marriott hotels. It was expanded in May 1997 to include all Marriott brands. This multi-brand program was a first for the industry.
"From the beginning, we knew this program was a perfect fit for our company. We have a rich tradition of taking care of our customers, and Marriott Rewards is all about rewarding our best customers for their business," said J.W. Marriott, Jr., chairman and CEO, Marriott International. "As we continue to expand our hotel portfolio throughout the world, Marriott Rewards' membership has grown at astounding double-digit rates everywhere we have hotels."
"Rewarding loyalty has paid off. We have found that our members more than double their number of stays with us after joining the program," said Rita Cuddihy, senior vice-president, marketing, Marriott International.
She added that the program has led the industry for 20 years because it offers the best value for the dollar of any hotel loyalty program and because of the broad distribution of Marriott International's brands where members can earn and redeem points.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.