W for Whatever you want at Starwoods!
Want to see some of your wildest fantasies come true?Starwood Hotels, Resorts and Suites' new "W" Hotel brand, launched in the US in 1998, offers to fulfill them. Under the hotel's "Whatever, Whatever" programme, a woman`s fantasy of greeting her husband in a tub of pure chocolate was fulfilled by the W Hotel staff recently, according to a recent report. The report also revealed other indulgent whims that guests at Ws all over the US are being serviced with by the staff on a daily basis. The hotel said the "Whatever, Whatever" programme was launched by the brand along with the opening of the first W Hotel in New York in 1998. It said Starwood has revolutionised the hospitality industry by creating the foremost "Style" hotel with W. "The programme was born out of the spirit of W to be customer-focused, and to be there to assist the guest - take the stress off," said Diane Briskin, corporate director of sales and marketing for the W brand. "Requests range from a man needing a tuxedo for a last minute dinner invitation at the White House to a woman needing dry ice at 3 am to ship her breast milk when her business trip was extended. "Guests just hit the "Whatever, Whatever" button on their phone for their needs to be fulfilled." Above and beyond the wild requests W Hotels cater to, top-notch service is extended to travellers. The W guestrooms offer relaxed elegance and include an oversized desk, upholstered chaise lounge or banquette, natural fabrics throughout and specially designed room accessories. There are now W hotels in Atlanta, San Francisco, Honolulu, Seattle, Tuscany and Los Angeles. Its first international property opened in Sydney, Australia and two more hotels are to open in New Orleans.