Turkish budget carrier Pegasus names new commercial head

Turkish low-cost carrier Pegasus has appointed Onur Dedeköylü as its new chief commercial officer. He had been working as Senior VP Marketing since 2010 making significant contributions to Pegasus' ancillary product management and digital transformation.

Turkey’s leading low-cost carrier, Pegasus Airlines has appointed Onur Dedeköylü as its new chief commercial officer (CCO), promoting him from the post of Senior Vice President Marketing which he had been handling since 2010.
In that role, he had made significant contributions to the company’s ancillary product management, digital transformation and was also instrumental in building the Pegasus brand. 
In this new role, he will manage the commercial division, comprising the sales, network planning, marketing, revenue management and pricing, guest experience and cargo departments. 
Dedeköylü is a graduate of Industrial Engineering from Boğaziçi University and holds an MBA degree in marketing and finance from Georgia State University in Atlanta. He began his career at Gillette working in the fields of sales and marketing. 
After his tenure at the global headquarters of Kimberly Clark’s health products division in Atlanta, US, he continued his career in the UK. 
He worked in the fields of market research, product development and brand management at Hasbro’s European headquarters in the UK. He continued his career at the Coca-Cola Company, managing the Coca-Cola brand in Turkey. 
In 2010, Onur Dedeköylü joined Pegasus Airlines as Senior Vice President. In this role, he was responsible for brand management, ancillary product development and management, digital channels management, data analytics and loyalty management functions.-TradeArabia News Service