Deutsche Hospitality makes RAK debut

Benoy Kurien and Siegfried Nierhaus sign on the deal

Deutsche Hospitality has entered the Ras Al Khaimah hospitality market with a partnership with leading lifestyle developer and investment company Al Hamra. Al Hamra Residences and Al Hamra Village Hotel will use the Steigenberger Residences and MAXX by Deutsche Hospitality brand names in the future.

“The partnership with Al Hamra represents an important milestone in Deutsche Hospitality’s growth strategy in the Middle East,” said Marcus Bernhardt, CEO of Deutsche Hospitality. “The United Arab Emirates is a very attractive market, and the potential for our eight hotel brands is high. Collaboration with a strong local partner will enable us to leverage this potential in the best possible way.”

Siegfried Nierhaus, Vice President Middle East, Deutsche Hospitality, added: “In light of the constantly growing demand in the Gulf, we are delighted to be working with Al Hamra to enhance our presence in the region. We are confident that these two new properties will perfectly supplement Deutsche Hospitality's portfolio in the Middle East.”

* Find Deutsche Hospitality at stand HC0935