Gefinor Rotana Hotel was officially opened in Beirut at a glittering function attended by more than 1,000 guests including the ministers of tourism of Lebanon, Syria and Jordan.
The opening coincided with the sixth Arab World Travel and Tourism Exchange.
Since its soft opening last October, the 168 room Gefinor has enjoyed an average occupancy of nearly 60 per cent.
"Conferences and meetings has been a good market, as well as holiday-makers from the GCC, who are coming and spending money," Daniel Hajjar, Rotana Hotels and Resorts' regional vice president, Lebanon and Syria, told Travel Trade Gazette, the official publication of AWTTE 2001.
He said Rotana is concentrating on promoting its image in Lebanon where Gefinor is its first property.
This summer, the hotel has launched a special promotion called "An Invitation to Beirut", targeting the GCC through its properties there.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.