People & Events Hubbard joins Air Arabia November 2003 887 Air Arabia has announced the appointment of Donald Hubbard as director of finance. In his position, Hubbard will be responsible for the overall financial and IT management of Air Arabia, as well as its fare structure. “We are investing a considerable amount of time in hand-picking each member of the senior management team that will be responsible for launching such a distinctive airline model into the region. Hubbard’s expertise, knowledge and capabilities are integral to the successful operation of our airline,” announced Adel Ali, Air Arabia’s CEO. “The director of finance is a key player in designing, implementing and operating our distinctive fare structure; our goal is to provide economical and competitive fares that will stimulate the travel industry in the region,” he added,“I am excited about joining the Air Arabia team at this crucial pre-launch phase; the potential of such an airline like Air Arabia for the Middle East region is enormous, I look forward to working with an organisation that is forward thinking, flexible and hungry for success,” said Hubbard.