Leonardo announced the launch of a new initiative to reinforce its leading position in the world’s VIP/corporate helicopter market. Agusta became a brand that embodies the company’s distinctive design, technology and service philosophy and values in the executive transport rotorcraft sphere. The new VIP brand was announced at the grand opening of the innovative rotorcraft terminal in Dubai with Falcon Aviation Services – which facilitates the mobility to and from the Expo 2020 site and is purposely designated ‘Casa Agusta’.