A line of traditional Swedish cinnamon buns showcased at the Swedish Pavilion at Expo 2020 Dubai has been declared ‘The World’s Longest Line of Cinnamon Buns’ by a judge from Guinness World Records. This achievement commemorated Cinnamon Bun Day, which is held on October 4, every year. Mister Baker’s team worked tirelessly to create the line of 1,500 traditional Swedish cinnamon buns. This harkens back to Fika, a Swedish social phenomenon involving quality time with colleagues, family, friends, or someone you are trying to get to know over a coffee and pastries.