Hotels Cairo hotel wins award November 2003 328 The Conrad Cairo. Conrad Cairo celebrated its fourth anniversary on October 24, in concurrence with being awarded by the Egyptian Ministry of Tourism the Best Down Town Hotel in Cairo for the second consecutive year. This award comes to highlight Conrad Cairo’s concern to maintain international service standards in line with all major capital city’s hotels.Stepping into 2003 last quarter self-evaluation-along with other assessment tools are important values of Conrad Cairo management philosophy.“Good marketing strategies are key factors in the success of hotel’s business,” in light of this statement, Conrad Cairo plotted a variety of packages increasing its GCC market share.Boasting an exceptional increase in demand on Conrad Cairo’s residence scheme, launched during a press conference held last year in the Mediterranean Travel Fair (MTF), this new program has proved a success.With August reports highlighting 91 per cent occupancy, Conrad Cairo still maintains its position as the market leader in average room rate. “The hotel continues to provide comprehensive packages targeting potential segments in effort to further grew its market penetration,” Nasser Mokhtar; director of sales and marketing clearly stated.Awards were major parts in 2003 story of success, building on our ever-strong green identity, Conrad Cairo is proud to be recognised, on February 2003, a Green Hotel by both the Ministry of Tourism and the Ministry of Environmental Affairs. On April, 2003 the hotel was also awarded the Certificate of Excellence for maintaining sanitation and hygiene measurements in hotel’s operation by an independent international association Societee General de Surveillance.As the optimum venue for world class functions and the preferable choice for world leaders, Conrad Cairo was chosen to host VIP visits marking Egypt political and economical calendar of the year. Among these events the hotel was honoured to host: the Japanese delegation headed by the Japanese Prime Minister Junichiro Koizumi; the Global Development Network Conference attended by Egypt’s First Lady Suzan Mubarak; Ernesto Zedillo, former president of Mexico along with 500 policy makers from around the globe in addition to the Egyptian National Human Development Conference.Moreover, the International Hotels and Restaurants Association (IHRA) has chosen Egypt for its annual meeting in December distinguishing Conrad Cairo as the main host for its state of art conference facilities and service.