Leaders from across the regional and international exhibition sector gathered in Dubai for the UFI MEA Conference, on May 26, 2021 at Dubai World Trade Centre. The conference was the first fully in-person event for UFI, the Global Association of the Exhibition Industry since the onset of the global pandemic. The one-day event was attended by 150 attendees from 10 countries, with His Excellency Helal Saeed Almarri, Director General of Dubai Tourism and Dubai World Trade Centre Authority and Kai Hattendorf, Managing Director and CEO of UFI, delivering welcome addresses.