Taj Dubai looks to boost bookings from the UK


The Taj Palace Hotel Dubai, managed by the Taj Group of Hotels, rejoins 2003 World Travel Market in London. It expects to continue promoting its accommodation, meeting and relaxation facilities to the vast UK market.

The property debuted at WTM in 2001 under the Taj Hotels stand. This year, it will be participating under the umbrella of Dubai’s Department of Tourism & Commerce Marketing and under the Taj Group of Hotels.
“We implemented a unique sales and marketing strategy to further penetrate the non-resident Indians and the leisure segment of the UK market,” said general manager Yannick Poupon.
He added, “We have had a very good share of business from the UK market in 2002 after our attendance at WTM. Our reservation log indicates a boost of leisure travelers especially bookers from UK. We have been particularly the choice for European visitors during the Dubai Shopping Festival and the summer periods where there was a good influx of UK visitors into Dubai. “
Director of sales and marketing Kiran Wagle adds “We emphasized about our large executive rooms (51 square meters in area), Taj Club Rooms, Apartments, business facilities/services aimed at corporate clientele, wide choice of restaurants and more importantly our Spa in last year’s WTM outing. This time, we shall add on other excellent facilities and services being offered, particularly the value-added service concepts like our intelligent communication systems enhanced for the guests, such as SMS messaging facilities, videoconferencing facilities, Dhow cruise services and a lot more which will definitely be of interest to both the corporate and leisure travelers. Our Taj Spa will also be actively promoted with its new line-up of extensive spa services fusing the spa disciplines from the UK, the US and the Far East.
Sanjeet Joher, director of sales said that participating at WTM this year is imperative for the Taj.