Hungary cements interest in GCC

Visit Hungary announced that it will target Middle Eastern visitors as a key strategic market and open a new regional tourism office in the fall this year, in Dubai. 

Fruzsina Zakariás, Deputy CEO of Visit Hungary, highlighted: “The opening of our tourism office in Dubai later this year will be both a milestone and evidence of Hungary’s significant investment and commitment to, and belief in the UAE and Middle East as an outbound market of quality and expected growth. With our luxury lifestyle experiences of castle stays, spas, exciting artisanal and designer shopping, natural landscapes as well as options for unique hunting and culinary adventures, we believe Hungary has an abundance of experiences to both beckon and enchant our Middle Eastern visitors and all those that visit.”    

Prior to the Covid-19 pandemic, Hungary saw the number of inbound tourist trips jump to a record 16.2 million guests spending more than 42 million guest nights in Hungarian accommodation establishments. Compared to the 2010 tourism results, the number of guests doubled, while the number of guest nights was almost 85 per cent higher. Budapest, the Hungarian capital, is proving an irresistible destination all its own, with its unique blend of attractions and stunning architecture enticing a record number of 5.7 million tourists in 2019.

Hungary has witnessed impressive development in the luxury tourism sector in recent years. Matild Palace, a luxury collection hotel built in 1902 under the patronage of Her Imperial and Royal Highness Archduchess Maria Klotild of Austria, offers visitors a journey into the world of imperial splendour. Meanwhile BOTANIQ Castle of Tura, is a fairy-tale-like jewel showcasing neo-renaissance and neo-baroque style elements, built by a Baron to exemplify his everlasting love and dedication to his wife. Today it’s one of the most beautiful castles in Hungary and as a hotel, provides a sanctuary of privacy and comfort with its 12 beautifully appointed rooms and 7 lavish suits.

In order for visitors to enjoy all the very best luxury lifestyle experiences Hungary has to offer, a number of eight-day holiday packages have been especially curated with the Middle Eastern travellers in mind. These include such features as: five-star luxury hotel and castle stays; private transfers; private boat cruises down the River Danube; exclusive private shopping experiences at Hungary’s famous Herend Porcelain flagship store, Hollo Folk Art & Furniture, as well as Hungarian fashion brands such as Nubu, Sugarbird and Nanushka; exclusive use of Veli Bej historic baths and many other unique and exclusive experiences.