Preferred Hotel launches sustainability label
“Today’s travellers are craving connectedness and renewal, and with this comes a new and profound sense of responsibility for taking care of personal and planetary health and well-being,” said Lindsey Ueberroth, CEO of Beyond Green and its parent company, Preferred Hotel Group. “The travel advisor community has always given their clients endless reasons to continue to Believe in Travel, more so than ever in the past year. As we look forward to new opportunities and possibilities, advisors will play a critical role in helping travellers live out their wanderlust daydreams in a way that prioritises holistic sustainability practices.”
“Over the years, in speaking with advisors about sustainable travel, I was met with a common refrainment, ‘We are inspired, we care, and we want to be part of the growing movement of travel that gives back in positive ways to the people and places we visit. But how can we easily identify the hotels that are truly doing it right?’ The launch of Beyond Green answers that question for today’s travel advisors,” said Costas Christ, Brand Leader of Beyond Green and President of Beyond Green Travel, also an entity of Preferred Hotel Group.
As part of this launch, Beyond Green has introduced one common GDS chain code for its new brand – LE – standing for “Love Earth.” Linked under Preferred Hotel Group’s master GDS chain code, PV, this new chain code provides access to all member properties represented within the Beyond Green portfolio. Additionally, to ensure travel advisors are informed on every aspect of Beyond Green’s global portfolio, the brand’s sales team, which also oversees relationships under Preferred Hotels & Resorts, will host a series of initiatives in key markets across the world including training seminars for advisors wanting to learn more about sustainable tourism and how to sell these unique properties. These events will be orchestrated throughout the year, keeping Beyond Green’s valuable advisor community informed, inspired and engaged at all times.