Bahrain Review Baisan announces new corporate brand logo November 2003 1120 The Baisan Hotel. The Baisan Group has announced the unveiling of a new corporate brand logo keeping in line with its focus on the international leisure and business travel market and in view of the company’s strategy to position itself globally with the timely tie-up in Bahrain with Best Western - the world’s largest hotel chain. Announcing the launch of the new brand logo, Himanshu Gandhi, director operations said “Baisan Hotels Resorts Suites, with its new brand logo identity reflects its continued leadership among the four-star hotels and resorts in Bahrain and is meant to signify further advancement and growth in the GCC.“The brand logo has been updated with the blend of contemporary and classical elements giving it a more refined, stylish and improved visibility. This will enable to maintain and enhance its corporate brand image and awareness and at the same time ensure brand preference over our competitors.”Baisan group and Best Western join hands to launch Best Western Hotels in Bahrain.Speaking of the tie-up arrangements, Gandhi said, “We are pleased to have joined hands with Best Western International with three prestigious hotels of the Baisan Group in Bahrain, namely, Elite Hotel, Baisan Tower and Baisan International Hotel. “Our affiliation with Best Western in Bahrain now adds over 50 years of hospitality excellence and experience and we are confident that we are going in the right direction, as we continue to foresee an upward growth in all our properties.”Best Western currently runs six hotels in Dubai, Abu Dhabi, Bahrain and Yemen, the brand’s main thrust now is to grow in Saudi Arabia, Kuwait, Oman, Qatar, Fujairah, Sharjah, etc which will make it the second largest mid-market brand in the GCC. Best Western is already the largest mid-market hotel chain in the region with 30 hotels in India, South Asia and Middle East.