Marriott International announced a significant planned expansion of its all-inclusive portfolio through a long-term agreement with Sunwing Travel Group’s hotel division, Blue Diamond Resorts, which has an extensive portfolio of resort properties throughout the Caribbean, Central America and Mexico. The agreement is expected to propel Marriott into the list of top 10 global all-inclusive players by adding 19 franchised resorts totalling nearly 7,000 rooms across six destinations and more than doubling the company’s presence in the all-inclusive segment to 33 properties by 2025. The majority of the properties are expected to be converted into Marriott’s Autograph Collection by mid-2021.
“We are thrilled to work with Sunwing Travel Group and expand into two new leisure destinations – St. Lucia and Antigua,” said Tony Capuano, Group President, Global Development, Design and Operations Services, Marriott International. “Blue Diamond’s expertise in the all-inclusive segment and high-quality resorts will help ensure that these properties serve as excellent additions to the Marriott portfolio. Today’s signing is a testament to Marriott International’s scale and loyalty platform, and we look forward to providing travellers seeking an all-inclusive experience with more choices in the Caribbean and Latin America.”
Marriott International launched its multi-brand all-inclusive portfolio platform in August 2019 and has 9 open hotels across Costa Rica, Barbados and Mexico with an additional 5 hotels in the pipeline in Mexico, Curacao, Dominican Republic, Jamaica and Brazil. With this agreement, another 19 are expected to join the portfolio. The platform will provide the company’s 145 million Marriott Bonvoy members the option to earn and redeem points for the convenient, pay-one-price concept.
Given growing demand for premium and luxury all-inclusive stays, Marriott International previously announced it would leverage eight of its 30 global iconic brands in the all-inclusive category: The Ritz-Carlton, The Luxury Collection, Marriott Hotels, Westin Hotels, W Hotels, Autograph Collection, Tribute Portfolio and Delta Hotels by Marriott. This agreement reflects the addition of 19 resorts into Marriott International’s Autograph Collection.
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