From rolling hills to golden beaches, from soaring sea cliffs to the rugged grandeur of Snowdonia, the scenery of Wales is spectacular.
So, too, is its history. Ancient standing stones, ruined Norman castles, tiny harbours which once sent schooners and tall ships half way around the world - everything the intrigued visitor could ever want is to be found in this fascinating country.
Time was, Wales produced most of the world's coal and slate. The remains of those industries can still be seen and experienced in one of many "living history" museums.
Now the valleys are green again but the unique culture of Wales - its choirs, its poetry, its art and craft - are as vibrant as ever. Whatever you want - walking, climbing, browsing in quiet bookshops or just drinking in the atmosphere - Wales has something to offer.
Wales does not just give an experience; it is an experience in itself. More and more attractions are opening in Wales every day as activity operators look at new and exciting ways of helping visitors make the most of the country.
For a visitor, Wales is a treasure trove.
Take the narrow-guage train to the summit of Snowdon, the highest mountains in England and Wales. The rocky pinnacle, used as a training ground by the team that first conquered Mount Everest, gives its name to the magnificent Snowdonia National Park.
Explore some of Britain's greenest, most peaceful countryside - Wales has no less than three national parks, five official "Areas of Outstanding Natural Beauty" and hundreds of sites specially protected for their nature and wildlife.
* Swim with the dolphins and seals in Cardigan Bay, go island-hopping and birdwatching in Pembrokeshire, or relax on the golden sands along the North Wales coast.
Visit mysterious ancient sites shrouded in myth and legend - the court of King Arthur, the prehistoric resting place of Welsh chieftains, the Isle of 20,000 Saints or the holy spring with magical healing powers.
Count the castles... there are more than 400 of them ranging from world heritage sites at Conwy and Caernarfon where Prince Charles was invested as Prince of Wales to atmospheric ruins.
Savour the difference. Wales is Celtic country with its own culture, heritage and language.
Experience the new age Wales from Cardiff's reborn waterfront to the futuristic National Botanical Gardens.