Dubai Business Events ready to kickstart efforts

Dubai World Trade Centre

As Dubai’s economy reopens amidst the backdrop of Covid-19, the Dubai World Trade Centre Authority (DWTCA) kickstarted efforts for an accelerated restart of the city’s Meetings, Incentives, Conferences, and Exhibitions (MICE) sector, as one of the key contributors to Dubai’s tourism and events economy.

Helal Saeed Almarri, Director General, Dubai World Trade Centre Authority and Dubai’s Department of Tourism and Commerce Marketing, said: “Under the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, and the announcement from His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council, to reopen business activities, we are gearing up to resume events and exhibitions at DWTC shortly in this second half of the year.

“The Mice sector is a key pillar of our economy and we are working aggressively towards restarting and accelerating the return to normalcy of business events - a critical goalpost. Yet, safety of our visitors and assuring a well-rounded experience for every domestic and international participant supersedes all other priorities. As such, DWTC is committed to the development and deployment of international best-in-class for each and every event hosted at our Dubai International Convention and Exhibition Centre (DICEC) venue as it pertains to health and safety protocols, which our teams are diligently working on designing in adherence with most  stringent guidelines as issued by the Government of Dubai, so that we can assure all visitors of the highest precautionary and preventative safeguards being instilled without hindering their on-site event experience.

“The world economy is expected to continue to adapt to the unprecedented challenge of COVID-19 in the foreseeable future, and every industry will undeniably go through an evolution to readjust to the changing realities, including the events and exhibitions sector. We see this as a tremendous opportunity and DWTC, backed by the continued commitment of our long-standing industry partners is ideally poised to not only surmount these near-term disruptions, but also pioneer new models of value creation for the global Mice. I am extremely heartened by the shared endorsement of this future-oriented premise by my colleagues across Dubai’s Mice sector at our forum, and their collective confidence in Dubai’s and DWTC’s ability to enable a strong resurgence of the industry, so that together we emerge stronger - delivering sustainable ROI for the industry, and enhanced GDP for the economy.”

The evolution of the Mice industry in Dubai has arguably catapulted the city onto a global stage as a leading international nexus for commercial and business activity.

Over the years, DWTC has laid the foundation to realise the vision and strategy of the country’s leadership – to drive further investment across sectors into Dubai’s and the nation’s economy, leveraging the Mice sector’s convening power to facilitate innovative knowledge exchange. Global and regional mega business events hosted in Dubai at DWTC, are equally a core enabler for connectivity between people, products and markets, stimulating demand, resulting in market delivery across the Middle East, North Africa and South Asia (MENASA) region.