Accor, a world-leading augmented hospitality group, is cementing its leadership position on Egypt’s Red Sea Riviera after signing a management agreement for a Mövenpick resort in the fast-growing city of Marsa Alam.
The group has partnered with Port Ghalib Resort Company, a subsidiary of the privately owned conglomerate, Mohammed Abdulmohsin Al Kharafi Group and Sons Company (MAK Group) through MAK Investments Holding the group’s investment arm in Egypt, to operate the 350-key Mövenpick Port Ghalib as part of the phase 1 prestigious $2 billion Port Ghalib mixed-used waterfront development on the Red Sea’s western shore. The development will consist of 3 phases, and upon completion Port Ghalib will span 30 million sqm. When it opens in 2022, it will be the fifth Mövenpick property on Egypt’s Riviera, growing Accor’s presence in the increasingly popular holiday destination to 12 properties across four brands. Strategically located next to Marsa Alam International Airport and the centrepiece of the city’s flagship integrated resort community on 18km of pristine shoreline, Mövenpick Port Ghalib is expected to become the resort of choice for guests from key markets, primarily the GCC, Europe and CIS countries. "Accor’s partnership with the renowned MAK Group provides us with an exceptional opportunity to be part of a landmark Red Sea development and paves the way for similar collaborations in strategic locations across Egypt," said Mark Willis, CEO, Accor Middle East and Africa. "Given Mövenpick’s strong brand awareness and success in the region, appealing to the country’s major tourism source markets and demographics, particularly families and groups, it is the right fit for this stunning project."