Agritourism market is witnessing some growth due to rise in consumer demand for agricultural and on-farm nature tourism, says a report on agritourism market by Future Market Insights.

According to the report, key market players are likely to focus on the product service innovation and penetration in untapped market in Latin America and MEA. Companies in agritourism market are focused on advertising their tour packages through social media networks and through marketing campaigns.

Millennials are expected to further drive growth of the global agritourism market during the forecast period due to their active participation in the agritourism activities for recreation purpose and participation in off the farm buying activities.

Individual travellers are expected to increase due to the growing number of farm study tour and increasing awareness pertaining to the agritourism in the developing countries.

The trend of farm stays and ranch stays is gaining traction globally at a significant rate, especially in North America. Moreover, promotional activities and campaigns undertaken by various agritourism companies are attracting customers towards farm stay vacations. This is supported by the increasing stress and pollution in the daily life of the urban population, which improves their inclination to spend long-time vacations at farms. This trend is expected to be a major factor fuelling the growth of the agritourism market during the forecast period.

Some of the key players operating in the agritourism market are as Missao, Field Farm Tours, Bay Farm Tours, Agrilys Voyages, Agriturismo France, Bay Farm Tours, Al Verneto, A.C.T. Tours, Kansas Agritourism, Farm To Farm Tours, Trump Tours, Star Destinations, Select Holidays, Quadrant Australia, Domiruth PeruTravel, Expedia Group and others.