SWISS International Air Lines has been working closely with leading travel professionals across the UAE to promote the airline’s new in-flight products, tailored services for Arab travellers, and the Swiss Experience summer leisure package.
“The SWISS experience starts the moment you book your seat. It is vitally important to educate and support our travel agents. Familiarisation trips and seminars are a fantastic way to strengthen relationships and show support, while at the same time promoting our in-flight and on-the-ground products and services,” said Felix Rodel, area manager, Swiss International Air Lines, Arabian Gulf.
SWISS has hosted two successful travel industry events to educate the UAE sector on the benefits of travelling with SWISS to Switzerland, and beyond, this summer. During a recent sales drive, over 550 travel agents were personally visited by the SWISS sales team for an update on the airline’s numerous product developments.
The Swiss Experience offers UAE holidaymakers short hotel stays, wellness resorts, packaged holidays, as well as incorporating visits to a selection of landmarks, mountain breaks and railroad adventures.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.