SWISS International Air Lines has been working closely with leading travel professionals across the UAE to promote the airline’s new in-flight products, tailored services for Arab travellers, and the Swiss Experience summer leisure package.

“The SWISS experience starts the moment you book your seat. It is vitally important to educate and support our travel agents. Familiarisation trips and seminars are a fantastic way to strengthen relationships and show support, while at the same time promoting our in-flight and on-the-ground products and services,” said Felix Rodel, area manager, Swiss International Air Lines, Arabian Gulf.

SWISS has hosted two successful travel industry events to educate the UAE sector on the benefits of travelling with SWISS to Switzerland, and beyond, this summer. During a recent sales drive, over 550 travel agents were personally visited by the SWISS sales team for an update on the airline’s numerous product developments.

The Swiss Experience offers UAE holidaymakers short hotel stays, wellness resorts, packaged holidays, as well as incorporating visits to a selection of landmarks, mountain breaks and railroad adventures.