Following this trend, Air India has entered into two strategic partnerships – one with Amadeus and the other with Travelport.

Through Amadeus Travel Platform, travel sellers in India will have access to the airline’s pure full international content only, while travel sellers in the rest of the world will have access to the full range of Air India’s content, both domestic and international. Working with Amadeus will help accelerate the airline’s growth in 2020 and beyond, an important step in the airline’s vision and renewed relationship with Amadeus.

Meenakshi Mallik, commercial director, Air India, said: “We are pleased to renew our relationship with Amadeus to support our growth strategy globally and hope that this is the first step in our new journey together. We look forward to working closer with Amadeus to support agencies and travellers in the future.”

The partnership with Travelport is equally beneficial, as it becomes the sole global distribution system (GDS) provider of Air India’s domestic flight content in India.