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GCC visitors love crystals: Swarovski

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Swarovski Crystal Worlds … a feast for the eyes

SWAROVSKI Crystal Worlds is increasingly gaining in popularity for visitors from the Middle East, Michael Eiter, tourism and sales senior professional for Swarovski, tells TTN.

The number of visitors from the Middle East have grown from around 7,600 in 2011 to over 19,000 in 2018, while the total turnovers also increased during this period.

“As markets get more mature the number of FIT’s travelling is increasing,” says Eiter. “especially honeymoon travellers and smaller families are more often visiting our touristic venues.”

Swarovski Crystal Worlds is lighting up in honour of its patrons as the winter Light Festival returns to entice shoppers. Swarovski celebrated the festive season with a 13-metre-tall Christmas tree and winter fairy-tale figurines designed by Tord Boontje, and several other attractions. Meanwhile, the light festival’s little guests visited the black light disco this year.

“The GCC and wider Middle East are very important markets for us. The daily expense of a guest from the Middle East is around €221 ($247) per head, while the average expense of a tourist travelling to Austria is around €125 ($140) per head.

“The visitors from the GCC love crystals and have much more time than Asian travellers.

“We do have several fam trips planned via our touristic partners like the Austrian National Tourist Board or the Vienna Tourist Board. They are frequently organising such tours to our venues in Innsbruck/Wattens (Swarovski Crystal Worlds) and our flagship store in Vienna.”

Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity. Founded in 1895 in Austria, the company designs, manufactures and markets high-quality crystals, genuine gemstones and created stones as well as finished products such as jewellery, accessories and lighting.

The Swarovski Crystal Business is run by the fifth generation of family members and has a global reach with approximately 2,800 stores in around 170 countries, more than 27,000 employees, and revenue of about 2.6 billion euros in 2016.

A responsible relationship with people and the planet is an integral part of Swarovski’s heritage. The global Swarovski Waterschool education programme has reached 461,000 children on the world’s greatest rivers, and the Swarovski Foundation, set up in 2013, works to support culture and creativity, promote wellbeing, and conserve natural resources to achieve positive social impact.  

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