The Philippines and Hong Kong have officially agreed to mutually boost tourist traffic between the two destinations and promote them jointly to international markets.
Tourism Secretary Richard Gordon announced the recent signing of a MoA for that purpose between the Hong Kong Tourism Board (HKTB) and the Philippine Convention and Visitors Corp (PCVC), the marketing arm of the Department of Tourism.
HKTB chairman Selina Chow and Gordon, who chairs the PCVC board, signed the agreement. “This partnership between the Philippines and Hong Kong is a fine example of ‘cooperation,’ a merry mixture of cooperation and competition. It represents a strategic economic venture that will explore mutually beneficial opportunities to revive bilateral tourist traffic and eventually bring the level of visitor exchanges to new heights,” Gordon said.
The agreement involves a marketing strategy that will promote the Philippines and Hong Kong as complementary destinations.
The accord is an offshoot of the memorandum of understanding signed at the time between the DOT and the China National Tourism Administration (CNTA).