ibis Music, a new programme that brings together audiences, established musicians and up-and-coming artists in live intimate concerts at ibis hotels, launched in Dubai last month.
ibis One Central at Dubai World Trade Centre played host to five Dubai-based artists, with a four-hour concert staged on the outdoor terrace at the hotel’s hip urban pan-Asian venue, Wok & Co, on Friday November 22.
Two of the UAE’s most established musicians, singer/rapper Moh Flow and rapper Freek, were joined by two artists that have been generating a huge buzz – singer/rapper Seki Supervillain and singer/performer Jaymie Deville – while DJ 1Takennandos, known as the region’s only crowd-surfing DJ, will hit the decks throughout the night.
The Dubai event was one of 40-plus mini concerts being staged in ibis hotels across 17 countries worldwide. This year it is in partnership with respected music representation agency, Sony Music UK’s 4th Floor Creative Group and Accor’s collaboration with the world’s most popular streaming platform, Spotify, to identify the hottest trends in emerging local music to play the one-off shows for ibis Music.
“Launching the ibis Music programme at ibis One Central creates a platform for us to support and promote local talent and immerse visitors and residents in a live, authentic and intimate Dubai musical experience,” said Yigit Sezgin, chief commercial officer, Accor Middle East & Africa.
“This initiative transforms the hospitality offering at our hotel, providing the local community with the chance to interact, socialise and share their love of modern music and reflects Accor’s role as a ‘lifestyle enabler’, enabling people to enjoy our hospitality anytime and anywhere.”
The programme, designed to provide a more modern and emotional proposition and appeal directly to music lovers, is part of a wider brand re-positioning, which includes conversion to mobile check-in, a new design direction and a focus on food and beverage sales. It is also aligned to Accor’s role as an augmented hospitality group, with a growing portfolio of brands and services designed to shape the way its guests ‘Live, Work and Play’.
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