One of the key points of interest for delegates Rotana’s entry to the Eastern European market with the recent opening of the Bosmal Arjaan by Rotana in Bosnia and Herzegovina. Strategically located in Sarajevo’s Bosmal City Centre complex, the new hotel features 132 suites, in addition to a gymnasium, a sauna, and multiple treatment rooms. The hotel, which opened in September, introduces a fresh concept to the local hospitality scene and is the second tallest residential tower in the Balkans region.

Underlining its strong focus on expansion in Africa, Rotana is going to open its first hotel in the East of the continent last month. Conveniently located in Dar Es Salaam, Tanzania, Johari Rotana is situated in close proximity to the Zanzibar Ferry and just 30 minutes from Julius Nyerere International Airport. The modern and elegantly designed property offers individual experiences tailored for both business and leisure travellers. Johari Rotana features 193 luxurious rooms and suites, 60 serviced apartments and a choice of five stylish dining venues.

The company is also highlighting 12 upcoming Rotana hotels that are scheduled to open before the end of 2020, which will take its total number of operational hotels to 80. The pipeline encompasses new properties in Saudi Arabia, UAE, Jordan, and Iraq.

Rotana’s acting CEO Guy Hutchinson tells  TTN about one of its more interesting properties to open in the near future. He said: "We have this project in Marrakesh, which is now moving really well. It's a resort complex, which we're in the process of rebranding and it has 2 five-star hotels, a convention centre for 5,000 people, a 27-hole golf course. This will end up being one of the biggest complexes we'll manage across your portfolio.

“Morocco is a nice new frontier for us. Leisure is important for this project, but also the convention aspect, as it is one of the biggest convention centres in the country where high level government conferences will likely take place – it is within a single fenced compound so a very secure location. The World Bank Group and International Monetary Fund Annual Meetings will be hosted by the city in October 2021.”

Rotana currently operates 68 properties in 25 cities across 14 countries in the Middle East, Africa, Eastern Europe, and Turkey. These offer a combined total of 18,018 rooms across several distinct brands, which cater to the needs of all types of travellers.