Following the 2002 launch of British Airways Holidays on-line booking system, www.baholidays.com — the company has witnessed significant success in customer on-line holiday bookings, especially with its Arab customers.
The on-line holiday booking service has proved most popular with residents from Saudi Arabia and Kuwait.
Regional first quarter (April-June) figures from www.baholidays.com show that Saudi residents accounted for over 36 per cent of all holidays booked online, followed by Kuwait with 23 per cent and Bahrain with 13 per cent. Over 56 per cent of these bookings were made by Arab nationals.
With the introduction of the www.baholidays.com customers are now offered more flexibility in booking a variety of worldwide hotel accommodation, car hire, sightseeing and transfers that meet individual needs.
Chris Phipps, KSA commercial country manager, British Airways said: “The potential for online travel is enormous offering customers a seamless connection for viewing, booking and paying for holiday options via their computer. It is especially encouraging to see our Arab customers in the region embracing this online travel technology.”
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.