According to the International Congress and Convention Association (ICCA), it is estimated that there are approximately 24,000 association meetings organised on a regular basis and that number is expected to see an annual increase of about 9 per cent.
Last month, Aviareps, leading international representation, marketing and communications company, announced it has expanded its service portfolio for the Mice industry.
We asked Glenn Johnston, vice-president, Middle East & Global Public Affairs, Aviareps, how he sees this roll out in the Middle East.
"The Middle East, with its various tourism boards, convention centres and hotels providing world-class Mice facilities and offerings, has been highlighted by Aviareps as a key target market for partnership development through these specialised services.
In fact, the services have largely been developed based on providing solutions to the exact challenges faced by Middle East Mice providers - that predominately being the lack of time Mice provider specialists have to conduct the necessary research, studies and initial outreach to organisations and associations for Mice business development.
The team of specialists within the Aviareps Mice division will conduct these activities, providing our clients with monthly qualified leads and the necessary information for our clients to then approach. Further assistance can also be provided in the form of expert RFP proposal writing when tendering for Mice events. Through these services we are looking forward to assisting the region's Mice providers so that the Middle East's share of international Mice business will continue to grow and maintain its competitive edge."
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.