IBTM World, taking place in Barcelona from November 19 to 21, has revealed that representation from China at this year’s show has increased by a staggering 450 per cent in net space compared to last year, in addition to strong sales from across the whole of the Asia Pacific region.

As a consequence, there will be two China pavilions at the event this year. The first pavilion will feature 10 exhibitors from the Zhejiang Province all new to IBTM World. The second pavilion will include exhibitors from Zheijiang’s Capital city Hangzhou as well as representation from the city of Xiamen and China Star, one of China’s leading DMCs and PCO.

IBTM World has seen further major increases in net space this year from across the rest of the Asia Pacific region (an overall increase of 18 per cent compared to 2018).

Galaxy Entertainment Group, Macau’s leading integrated resort, hospitality and entertainment group, is among the key first-time exhibitors from China this year.