Aviareps expands service portfolio for Mice industry

Aviareps, the global leader and expert in developing outbound tourism, aviation and hospitality demand and spend, has announced its expanded service portfolio for the Mice (meetings, incentives, conferencing, exhibitions) industry. 

As part of the new offering, Aviareps specialists will now be providing lead generation, business development and strategic marketing and sales support to meetings and events industry suppliers, including convention and visitors’ bureaus, destination marketing boards, congress centres, conference venues and hotels, event management organizations and more.

Edgar Lacker, chief executive officer, Aviareps, said: “Our strong heritage in tourism and hospitality has created significant opportunities for us to make strong connections and develop expertise in the Mice industry at both a global and local level. Now, we’re combining those relationships and insights with the benefits of our worldwide network for the first time, which gives our Mice clients the opportunity to utilise our global intelligence and cross-market capabilities.”

The meetings and events industry is one of the most dynamic and fast-growing segments within the travel industry, and one which has a significant benefit for the local economy. Meetings and events bring educational and professional development opportunities to the local community, promote local businesses, and also create a platform for knowledge exchange among global experts within the region. According to the International Congress and Convention Association (ICCA), it is estimated that there are approximately 24,000 association meetings organised on a regular basis and that number is expected to see an annual increase of about 9 per cent. - TradeArabia News Service