The Jeddah World Fest international music festival drew an audience of 40,000 adoring fans last month, like never before in Saudi Arabia.
The event is planned to continue annually for the next five years and everybody over 16 years of age can attend, there are no restrictions on gender or any form of segregation.
The seven-hour event, which TTN was invited to, featured performances from star talent including Janet Jackson, Liam Payne, Chris Brown, 50 Cent, Tyga, Future, Steve Aoki and R3WIRE & Varski.
The first of its kind festival in Saudi Arabia was built specifically to unite music fans and to inspire young people through live music experiences. The festival is all inclusive for fans from all backgrounds and persuasions and is totally open for everyone to attend and freely enjoy together.
The production was reportedly the largest outdoor festival stage ever built in the Middle East.
The spectacular event was produced for global TV, and the premiere was broadcast around the world last month.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.