Saturday, February 29, 2020

Partners in Progress

Centara: Thailand's leading hotels
September 2019 3069

In 1983, the Central Group of companies – Thailand’s leading retail group – formed Central Hotels & Resorts and opened its first property, a five-star hotel together with the Bangkok Convention Centre, located in the expanding northern suburbs of Bangkok. Since renamed as the Centara Grand at Central Plaza Ladprao Bangkok, this property is now seen as one of Bangkok’s premier hotels for Mice facilities.

From this early start, the group expanded to major tourist destinations throughout Thailand, establishing a network of deluxe and first-class properties nationwide. There are now 43 properties in Thailand, 32 in operation and 11 under development.

In June 2007, in recognition of the need to establish a strong identity of its own, the hotel company was rebranded to Centara Hotels & Resorts. The brand portfolio includes Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Residences & Suites, Centara Boutique Collection, Centra by Centara Hotels & Resorts and COSI Hotels.

Following the rapid growth within Thailand, Centara embarked on a journey of international expansion in 2009, Centara opened its first overseas hotel, the five-star Centara Grand Island Resort & Spa Maldives, which proved to be an immediate success. Centara's portfolio currently comprises 63 properties spanning all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Oman and Qatar. Projects are underway in Thailand, Laos, China, and the UAE.

The 152-room Centara Muscat Hotel Oman opened in 2017 as Centara’s first hotel in the Middle-East and will be closely followed by the Centara West Bay Residences & Suites Doha in Qatar. The group’s entrance into the UAE will materialise in 2019 as it has recently signed a joint venture agreement with Nakheel to create an upscale, 550-room, beachfront resort on Deira Islands in Dubai. The new property will be Centara’s first hotel in Dubai.

Families are a vital component to the success of Centara properties and the company prides itself on its ability to ensure that everyone in the family has a truly memorable experience.

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