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Chinese travellers motivated by food

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Growing number of Chinese tourists are taking gastronomical holidays

GlobalData, a leading data and analytics company’s latest report: Destination Market Insights: Western Europe reveals that destinations such as Italy are set to experience a rapid growth in Chinese visitor numbers between 2019 and 2023. A whopping 67 per cent of Chinese tourists typically take gastronomical holidays. According to Ralph Hollister, travel and tourism analyst at GlobalData, tourist numbers to Italy are expected to grow at a compound annual growth rate of 7.8 per cent during the same period.

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