Imex Frankfurt: ‘It’s never about business as usual’
Holograms, robots, magic, music and art are among the surprises set to inspire and delight attendees at Imex in Frankfurt, taking place this May from 21 to 23.The show’s new Discovery Zone is packed with education and experiences to fire up the imagination of event planners and exhibitors alike. It’s designed to help them question the conventional and explore fresh approaches to business events, with a strong emphasis on ‘experiential’. Carina Bauer, CEO of the Imex Group, explains: “There are some surprises in store for attendees this year! We don’t believe in ‘business as usual’ and are always evolving and looking for new and engaging ways to encourage innovation in the industry – our new Discovery Zone is the perfect way to do this.” ROBOTS AND HOLOGRAMS Many innovations at the Discovery Zone turn conventional thinking on its head. Think a piano is played using hands? Think again! 'Mister Piano' is a walking piano played using the feet and attendees can put their fancy footwork to the test to hit the right notes. Attendees can also go hands-on and tap into their inner artist at a painting party, craft their own bespoke luggage tags and even take part in fire-infused magic tricks. A talking robot, holographic show and 360 degree photography booth are also among the engaging experiences this year. Practical applications of event tech, diversity and a firm focus on future-thinking all form part of a packed programme of sessions at The ZEUS Innovators Club. Attendees will also find the Inspiration Hub - the show’s learning powerhouse - in the Discovery Zone, with sessions covering hot topics such as sustainability and diversity to business skills and creative learning. GREEN GRASS AND A SWING Prepare for sensory overload and explore the great outdoors while dining indoors at the show’s food court - this has been transformed into Central Park, complete with trees, grass and even a swing! Attendees can also kick back with table football, table tennis and other games for some purposeful rest and relaxation. Carina Bauer continues: “We know our show delivers significant business benefit to buyers and exhibitors. We also know it’s important for them to have the time and space to experiment, discover new experiences and gather fuel for fresh, innovative ideas. Our new Discovery Zone is set to deliver a huge dose of creativity, with a few surprises along the way. Inspired by this year’s Imagination Talking Point, we asked….what if we wove more experiential and fun elements into the show? What if that translated into more business benefit for everyone attending?" As well as exploring the new corners of the show, attendees can explore new corners of host city, Frankfurt, thanks to a new interactive accommodation booking map. The map on the Imex website, powered by Stay 22, provides a simple and efficient overview of many of the independent accommodation options in and around the German city. Some of the Imex team took an extended day trip to Frankfurt earlier this year to sample hidden coffee shops, bars, museums and parks in the city. They share memories and tips here.