IT’S a year of rapid change for JA Resorts & Hotels, one of Dubai’s longest-serving homegrown hospitality brands. Fresh blood in the leadership team is catapulting the company into the future with a new vision and mission, a reinvigoration of the brand, new properties, renovations and significant international expansion.

“We want people to watch this space,” says JA Resorts & Hotels CEO, Anthony Ross. “Times are changing, and we’ve got a lot to say and do this year. It’s an exciting time and with this team in place, I am looking forward to making a big splash.”

This month, JA Resorts & Hotels will reveal new F&B concepts being brought to the UAE and ‘massive’ expansion plans in new continents.
A glossy new lifestyle focused website showcases where JA Resorts & Hotels wants to be positioned in 2019 and figures show that Millennials are the top visitor group to the site, up 40 per cent on previous years. The group currently has eight distinct resorts and hotels across the UAE and Indian Ocean, all of which are being reinvigorated by a fresh and dynamic brand outlook - one which focuses on experiential travel and a carpe diem attitude, promising ‘unique experiences and unforgettable memories.’

“Many people don’t realise just how much we’ve got going on’ says the CEO. “JA Hatta Fort is Dubai’s only mountain resort and a place where families can have the adventure trip of a lifetime with loads of activities on offer. In 2019, we have been booked out consistently every weekend and saw great pick up from companies rewarding their teams with corporate connection trips, a step up from traditional team building.

“JA The Resort is also undergoing big change, a new hotel JA Lake View Hotel and a major renovation to the JA Beach Hotel. People in Dubai are starting to realise that we are more than just one of Dubai’s first hotels, we are now Dubai’s largest experience resort – offering more than 40 unique activities to international guests and UAE residents looking for a resort style staycation.

“Our Indian Ocean resorts, JA Manafaru and JA Enchanted Island Resort are performing very well, our new collaboration with China’s top chef, Da Dong, is taking us places with the Asian market and JA Enchanted Island Resort has been completely booked through January and February with holiday makers scheduling experience-packed itineraries of our latest activities – night snorkelling, big game fishing and helicopter tours over the protected St Anne’s Marine Park.”

* JA Resorts & Hotels can be found on stand number HC0420