WITH its rapidly developing pipeline in the Middle East and North Africa, Hilton expects to open almost 100 hotels in the region in the next five years, mainly in markets such as the UAE, Saudi Arabia, Kuwait, Bahrain, Morocco and Egypt, equating to a $9 billion investment by Hilton’s development partners.
The most recent new management agreements signed for the hospitality brand have been Hampton by Hilton Kuwait Salmiya (111 rooms), expected to open in 2022; Canopy by Hilton Al Khobar the Avenues (200 rooms) to open in 2023; Embassy Suites by Hilton Dubai Business Bay (99 rooms) to open in 2022; and Hilton Garden Inn Dubai Business Bay (234 rooms) to open in 2022. Hilton’s portfolio of industry-leading brands and its strategy of organic growth, working with leading local development partners, has proven to be a successful formula. This will see the company almost double in size in the UAE and quadruple in size in Saudi Arabia throughout the next five years, bringing Hilton’s portfolio to almost 50 hotels in each of these key markets. As Hilton enters its 100th year, the brand has 30,000 rooms in its Mena pipeline and has recently announced deals that will introduce its lifestyle brand Canopy by Hilton to KSA, as well as Embassy Suites by Hilton to the region. Hilton’s pipeline includes its recently announced four-hotel deal with Shomoul for Avenues -Riyadh which will include a Waldorf Astoria, Conrad and Hilton Garden Inn, as well as debuting its lifestyle Canopy by Hilton brand. This development alone will add 1,400 rooms to Saudi Arabia where Hilton has its largest development pipeline in the Mena region. In addition to this, Hilton will open a Waldorf Astoria in Dubai later this year, and will continue to grow its strong presence in Ras Al Khaimah with three new properties in its pipeline for the emirate, including a Conrad, Hampton by Hilton and DoubleTree by Hilton Residence. Hilton will continue to open additional hotels across the Middle East and in key locations in North Africa, including Egypt, as well as a signature resort in Morocco when Hilton Tangier Al Houara Resort & Spa opens later this month. * Find Hilton on stand HC0830