Abu Dhabi National Exhibitions Company (Adnec) has revealed a new experience in the meeting and conference sector – The Hive. Offering 865 sq m of versatile space, the venue is designed as not just a space for hire but one that enhances the benefits of face-to-face engagement for its clients.
Humaid Matar Al Dhaheri, group CEO of Adnec, said: “Abu Dhabi’s rapid rise through the International Congress and Convention Association (ICCA) global rankings for the number of events hosted clearly shows its acclaim as a world-class Mice destination. Regardless of that success and recognition, Adnec is not resting on its laurels. We are committed to developing and growing the conference and meeting sector. Among the key observations we have made at meetings was the insight that audiences are becoming increasingly distracted with traditional meeting formats.”
He added: “Our view is that one-way dialogue – where a presenter lectures an audience – is losing its ability to compete with the distractions of mobile technologies. The Hive is a significantly different environment yet one that complements the existing conference and event facilities at Adnec. It also gives us the opportunity to fully align with our clients’ objectives and work together to enhance learning, engagement, innovation, networking, training and creativity.”
The Hive is an outgrowth of Adnec’s Innovation Lab concept, a space originally designed with the objective of providing Adnec staff with a place within their building to come together to exchange knowledge and to work on internal projects related to innovation.
It consists of an 80-seat auditorium informally named The Collaboratorium, and The Lab that offers 320 sq m of configurable space as well as three meeting rooms offset from the main area. Across the main hall, The White Rooms are a separate meeting area and comprise three meeting spots.
No two rooms are alike. Furniture varies and colour palettes change. Even the textures of the floor, ceilings and walls differ from area to area.
One of Adnec’s key messages about The Hive is “The space is here, the buzz is yours”, but the company has done no small amount of thinking on ways to keep the bees inside busy.
Al Dhaheri added: “Adnec is keeping an open mind about who will use The Hive, and the many purposes it can fulfil. Truly, this is an experiment and disruption of the age-old meeting room concept, where we work with our clients to envision the future of face-to-face events.”
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