IBTM Arabia, has announced that its 2019 event will take place at Jumeirah Etihad Towers from March 25 to 27. The event’s exclusive one-to-one pod format mutually-matches hosted buyers and exhibitors using IBTM’s ‘matchmaking’ software, ensuring meetings take place between people with whom there is a great chance of doing business. IBTM Arabia features a full programme of pre-planned business meetings as well as an insightful series of knowledge programme sessions presented by experts and educators on the latest industry developments.

One of the highlights of IBTM Arabia is its strong focus on networking and cultural events. This includes a ‘Discovery Day’ in which all attendees can network in a relaxed setting to build relationships ahead of their formal business meetings, all whilst enjoying the sites and local culture of Abu Dhabi. The event’s well-known White Party gala dinner, sponsored by Rotana Hotels and Resorts, will also return in 2019.

IBTM Arabia - in partnership with Abu Dhabi Department of Culture and Tourism - will bring together exhibitors from Egypt, Tunisia, Morocco, Turkey, Russia, central Asia, Georgia, Armenia and Cyprus, as well as the UAE and GCC. Exhibitors signed up to attend so far include Cyprus Convention Bureau, Galaxia Tours, Rotana Hostel and Resorts and United Nations Economic Commissions for
Africa (UNECA).

Exhibition Director for Reed Travel Exhibitions Middle East, Danielle Curtis, commented: “We’re delighted to announce the first details of IBTM Arabia 2019. In a dynamic region such as ours, where so many destinations are investing heavily in facilities and infrastructure as they look to establish themselves in the global M&E industry, there is great demand for an established platform like IBTM Arabia. We provide an opportunity for organisations keen to market their brand, destination or services to a highly targeted international buying audience, as well as creating tailored content for international event planners keen to learn more about the region.”