Wednesday, December 19, 2018

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The Soaring $400bn ‘Flyland’ economy
November 2018 1460

Research by HSBC has identified a country-sized, thriving and cosmopolitan population of almost 12 million people in the air every day. This country, Flyland, has a gross domestic product valued at $400.5 billion, just larger than that of Norway.

For the people of Flyland - the 11.9 million individuals from around the world who take to the air every day – business is soaring, according to new research and analysis from HSBC. The 'country in the sky' has grown to an annual GDP of $400.5 billion and adds more than $1.26 billion to its value each day. The data takes into consideration the average amount of flights Flyland citizens take in a year, their average income, and average spend and considers the value of the average amount of work or business conducted in flight.

According to the results, business travellers average two hours of work per flight, with leisure travellers not far behind at 1.3 hours. This adds up to $53.4 billion worth of work being completed at 35,000 feet.

 

UAE CITIZENS IN FLYLAND

Of the UAE-based citizens of the newly named nation, 88 per cent claim they often add additional leisure days to their business trips - higher than the global average at 45 per cent.

Business travel makes up 25 per cent of flights with the typical business traveller flying 10.2 times per year. This is, on average, 54 per cent more than the average citizen. But it's not just the destination where people meet, collaborate and create. One in seven claim they've made business connections while visiting Flyland while another 12 per cent have had an exciting business idea.

 

SKY HIGH SPENDING POWER

In total, citizens spend an average of $91.90 per flight, including $7.89 for food, $3.10 for drink, $3.28 for Wi-fi and $68.47 for duty free.

Majority of these purchases are credit card transactions (70 per cent), following a global trend of moving towards a cashless society.

Commenting on the study, Marwan Hadi, head of retail banking and wealth management, HSBC UAE, said: "Flyland is a fascinating lens through which we can see a diverse and outward looking group of people criss-crossing the world with considerable economic might."

"As the UAE is an international trade hub and such a welcoming country for everyone, we can all be proud of the part we have played in growing Flyland in this part of the world."

 

LOCAL CUSTOMERS

But it's not just a tin tube of tracking timesheets – the average citizen of Flyland spends two and a quarter hours sleeping, two hours enjoying the in-flight entertainment system, and 10 minutes working on personal admin. Around 15.3 million movies are watched each day in Flyland.

Like all diverse populations, there is a set of cultural customs to abide by. Thirty-six per cent of Flyland citizens do not like it when people stand up as soon as the plane lands, 65 per cent find it annoying when people are rude to cabin crew, and 47 per cent dislike it when children are allowed to run loose. These numbers add weight to the statistic that there are 3.1 million arguments on Flyland every day.

* The Flyland study was commissioned by HSBC in July 2018 and carried out online by BDRC.  







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