The 57th International Congress and Convention Association (ICCA) Congress will take place in Dubai from November 11 to 14 this year, under the patronage of HH Sheikh Hamdan bin Mohammed Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council of Dubai.

The ICCA “Outside The Box Sessions” will showcase a different side of Dubai by familiarising delegates with the city’s culture, talent development, innovation, as well as insight into playing host to one of the world’s largest events – Expo 2020 Dubai. Beyond the halls of Dubai World Trade Centre, where the core ICCA Congress programme is set to take place, delegates will be immersed through experiences such as a city tour and various activities at the Dubai Opera, Dubai Future Foundation, Expo 2020 Dubai site, as well as Emirates Airlines Crew Training Academy, that not only highlight the city as a business events destination, but as a knowledge hub and centre of innovation.

Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, said: “The 2018 ICCA Congress is a key event for the global business events community and provides Dubai with a platform to showcase itself as a business and knowledge hub. We hope these experiences, which involve some of our key stakeholders and partners across the city, will inspire delegates and allow them to consider future opportunities in the Dubai. They will also complement the strong core educational programme that ICCA has put together for delegates, as well as the networking and social events throughout the congress.”