BIT – International Tourism Exchange, which took place in Milan, Italy, from February 10 to 12, welcomed 46,000 visitors, 2,550 representatives accredited by the Italian and global media, and 1,500 Italian and international profiled buyers from 79 different countries.
“With more than 34,100 booked meetings and almost 15,000 meetings all done and dusted and business matching has cemented its status as one of our top strengths,” says Fabrizio Curci, CEO of Fiera Milano Spa.
“The conversion rate that has increased to 43 per cent (from 29 per cent in 2017), underlines our ability to organise an increasingly targeted match between supply and demand. BIT has once again proven to be a leading platform for the building of relationships for Italian operators, as well as a point of reference for the entire Euro-Mediterranean area.”
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.