Hertz is the most trusted car hire brand in the UK, according to readers of the world's largest-selling monthly magazine, Reader's Digest.
Hertz received the accolade, following a Reader's Digest European Trusted Brands Survey. This was the third annual Trusted Brands survey conducted by Reader's Digest, which this year covered 18 European countries, detailing 30 product categories in each country.
Over 27,650 consumers responded to the survey, which asked them to vote for their most trusted brand and then rate them on a scale of one to five for quality, value, strong image and understanding of customers needs.
Reader's Digest is one of the most successful publishing stories in the history of global magazines. It now appears in 48 editions in 19 languages, with just under 100 million readers every month.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.