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Marriott brings Aloft to Dubai
February 2018 5529

The lure of Dubai’s Palm Jumeirah has pulled in yet another hospitality brand, this time from the Marriott International stable.

The design-led, tech-friendly Aloft Palm Jumeirah is the first Aloft to open in the buzzing city of Dubai. Located on the eastern crescent of the Palm Jumeirah, the hotel delivers a distinct lifestyle experience to the iconic landmark with its tech-forward approach, vibrant social experiences and modern style that is different by design.

Aloft Palm Jumeirah offers 206 loft-inspired leisurely guestrooms with airy nine-foot-high ceilings and mesmerising views over the Arabian Gulf. All rooms feature the brand’s signature offerings, such as an ultra-comfortable plush bed, walk-in shower, custom amenities by Bliss Spa, fast & free Wi-Fi, and 49-inch LCD TVs linked to a Plug & Play connectivity panel.  Rooms are also equipped with SPG Keyless, the industry’s first truly mobile check-in system where guests can utilise their mobile phones as room keys.

“We are thrilled to celebrate the opening of our first Aloft in Dubai, situated on one of the world’s most sought-after destinations – the Palm Jumeirah” said Alex Kyriakidis, president and managing director, Middle East and Africa, Marriott International.  “We see a strong demand for Aloft properties in the region as the brand continues to re-define the traditional hotel experience with its vision and innovation. In the UAE alone, the brand will double its portfolio in the next three years with five new openings.”

Aloft Palm Jumeirah is home to six dining and social spaces, which includes East & Seaboard Restaurant – the hotel’s all day dining venue; the Afterdeck Lounge where guests can enjoy lounge beats over beverages and snacks; and the Aloft brand’s signature W XYZSM Bar and Re:mix Lounge which will offer the iconic global Live At Aloft Hotels programming that showcases live acoustic performances by up-and-coming artists.   

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