The toast of the hospitality industry is global-local partnerships that create value for the local economy while facilitating the growth and development of world class experiences. The reveal of a new development in UAE’s Sharjah is yet another example of such partnerships in full blossom.
Basma Group and Arada have signed a management agreement with luxury hospitality group Minor Hotels to launch the Anantara Sharjah Resort. Scheduled to open in mid-2020, the 233-key Anantara Sharjah Resort will be located on a prime beachfront location in Sharjah, approximately 15 minutes’ drive from Sharjah International Airport.
The Anantara Sharjah Resort will offer a selection of accommodation options including deluxe rooms and luxury suites. Facilities will include multiple dining options with a specialty restaurant located on a pier, a male and female spa and wellness centre, a kids’ club, a swimming pool and a ballroom able to accommodate up to 540 guests for a banquet.
Sharjah’s first Anantara resort marks a significant addition to the Emirate’s hospitality sector, which has seen impressive growth in recent years thanks to a long-term development strategy implemented by the Sharjah Government. The emirate recorded a 17 per cent rise in tourist numbers in 2016, compared to the previous year, according to statistics released in April by the Sharjah Commerce and Tourism Development Authority (SCTDA).
The Anantara Sharjah Resort is co-owned by Basma Group and Arada, with the latter playing a developer management role in the delivery of the property. Both companies are headquartered in Sharjah, under the chairmanship of Sheikh Sultan bin Ahmed Al Qasimi.
Sheikh Sultan bin Ahmed Al Qasimi, chairman of Basma Group and chairman of Arada, said, “Anantara is one of the world’s most prestigious luxury hotel brands, and this new property marks yet another hospitality milestone for Sharjah. We’re looking forward to launching the Anantara Sharjah Resort in 2020, and delivering on our commitment to providing exceptional new destinations to the residents of Sharjah, as well as tourists to our fast-growing emirate.”
William E. Heinecke, founder, chairman and CEO of Minor International PCL, said, “We are delighted to be partnering with Basma Group and Arada to bring our luxury Anantara brand to Sharjah. There is a huge opportunity within the luxury segment in this fast-growing destination and we are confident that Anantara will be well received within the market.”
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