The latest addition to The Stein Group's luxury portfolio, the Gran Hotel La Florida, Barcelona has targeted the Middle East as an important market for business and leisure travel.

The luxurious hotel La Florida, originally opened in 1925, has re-opened 78 years later on April 29 following a renovation program that has not just re-captured, but exceeded its previous magnificence and splendour.

Representing the Stein Group Fusion Marketing Management executive director Nicki Page said, "Europe is a popular destinations for Middle East travellers and Barcelona is one of Europe´s most exciting metropolitan destinations."

"We're offering the Middle East traveller the chance to enjoy the best of Spanish hospitality in a discrete and relaxing setting, and we expect to be welcoming many Middle East visitors in the months and years ahead, particularly during the summer and holiday periods," commented Borja Ochoa, sales and marketing director for The Stein Group.