Zambia, a jewel strategically located in the heart of Southern Africa continues to poise itself as an auspicious destination and it is still largely untouched by tourism exploits. This naturally beautiful country will be the Convention & Culture Partner of ITB Berlin 2018.

“With Zambia as Convention & Culture Partner we will get to know a fascinating country with untouched nature “, said David Ruetz, head of ITB Berlin. “It has good prospects as a tourism destination and is currently developing a highly sustainable tourism infrastructure. We look forward to highlighting the attractions of Zambia as a travel destination in 2018.”

Commenting on this partnership with ITB Berlin, Zambia’s minister of Tourism and Arts, Charles Banda, said that his country stands out as one of the prime tourism destinations in Africa offering a wealth of natural tourism assets – colourful cultures, waterfalls, lakes and rivers holding about 35 per cent of Southern Africa’s total natural water resource, ‘wildlife protected areas’ occupying about 10 per cent of the country’s total land area, and a tropical climate – a passport to sunshine almost throughout the year.

The Minister adds that the promotion of Zambia as the Convention and Culture partner of ITB Berlin 2018 is in line with his ministry’s vision 2030 which is “a destination of choice with unique features thriving on well conserved natural resources, cultural heritage, and creative industries that significantly contribute to employment creation, sustainable economic growth and poverty reduction”.

Zambia, although landlocked, leaves breath-taking impressions because of its sheer size and its abundant natural resource wealth and strategic location lying in the tropical belt of Southern Africa covering an area space of 752,614 sq km, the country strategically positions itself as an emerging and among the fastest growing economies in Africa and is still one of the largest copper producing countries of the world. Most travellers agree that Zambia is one of the best Safari Destinations.