GTA held their third annual Strategic Partnership Program (SPP) Dubai event – at the Bollywood Park at Dubai Parks and Resorts. Dubai as an overall destination continues to deliver strong growth for GTA in 2017 with the SPP Dubai properties performing in excess of 30 per cent YoY revenue growth, ahead of market performance.
“This is the third year of the Strategic Partnership Program (SPP) in Dubai, and we are pleased to be on track to deliver our promise to outperform the market with our SPP hotels,” said Andrew Hughes, vice president Sourcing APMEA at GTA.
One of the most pleasing aspects of the SPP in 2017 is how GTA is driving growth in key markets in Asia such as China from group travel to FIT. China is now the fifth top source market for GTA into Dubai growing at over 200 per cent year on year.
During the event, all SPP hotels enjoyed updates from key GTA sales figures from the Asia Pacific and Middle Eastern regions outlining the various opportunities that exist and some tips on how they can capitalise on driving business into Dubai from these source markets.
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