Business travellers are experiencing an impressive new level of service these days, as well as some surprising choices, when they check in at any of the Middle East's 20 Holiday Inn hotels.
The launch of four brand hallmarks - Sleep, Breakfast, Can Do Service and Rewards - has effectively made busy executives feel even more at home when they stay with Holiday Inn. Identified through intensive research, the Hallmarks are the key areas in which guests say Holiday Inn provides great service, and outperformed its competitors. "Basically, we've looked at the brand's best qualities, and made them better," said David Atkinson, area director of marketing, Holiday Inn Hotels & Resorts, Middle East and Africa. Recognising that a good night's sleep is vital for travelling businessmen, and that individuals have different preferences, and habits, when it comes to sleep, a unique pillow menu offered to all Holiday Inn guests gives them a choice of five different pillow types. New blackout curtains with parallel overlap curtain tracks effectively block out early morning sunlight and piercing evening lights, which can both ruin a good night's sleep. To prevent guests in adjoining rooms from being disturbed, in-room televisions are now set to 45 per cent of volume capacity, and new alarm clocks have a buzzing tone, rather than a high-pitched alarm. All Holiday Inn beds now feature new "pocket spring" mattresses, designed to mould to body contour in order to decrease stress, a factor that often plagues weary travellers.