Expenditure on outbound travel from the Middle East is expected to reach $110 billion by 2025, recent reports show.
Highlighting the buoyant outbound travel market, data from various reports have shown that outbound business and luxury travel from the Middle East is on the rise, having gone up 4.9 per cent from 2012 to 2016, and is expected to futher rise from 42 million in 2016 to 65 million by 2025, figures released by Visa said.
According to a Credit Suisse report, GCC nationals spend 260 per cent more on airfare than other nationalities, with up to 60 per cent purchasing business tickets. They also spend an average of 430 per cent more on accommodation and 558 per cent more on dining.
Emphasizing on the tremendous potential of the ME’s outbound travel market, The Mice Arabia and Luxury Travel Congress (Malt), the regions’ premier by-invitation only business platform, will bring the world under one roof for the sixth time around to Dubai on February 27 and 28, 2018.
Travel demand in the region is underpinned by the lucrative GCC business and luxury travel buyers. Poised to capitalise on the region’s fast-growing outbound travel market, the sixth annual Malt congress will welcome influencers from the world of conferences, meetings, incentives, events, business and luxury travel for more than 15 hours of learning and more than 10 hours of business networking over two days.
A major trend seen in outbound MICE and luxury travel from the Middle East is the shift towards unique experiences be it cultural, historical or natural. Exclusivity and high quality standards remains at the top of the agenda for this market. Hence, experiential travel will be a key theme at the 2018 event and will encompass the adventure, culture, heritage, wellness and spa, and cruise tourism segments, which are currently trending globally.
The congress will see hoteliers, destination management companies, concierge services, team building companies, tourism boards and other suppliers of varied categories from around the world who can customize their offerings to MICE needs and explore potential business opportunities.
The congress will feature expert sessions on how to create meaningful supplier relationships, technology trends and the latest on how travel buyers and managers can keep their programs relevant to changing needs, and of course, the crux of the event lies in sealing business deals and getting the most out of the pre-arranged business meetings interwoven into the two day congress.
Speaking about the congress, Sidh NC, director, conferences, QNA International said: “The 2017 edition of the MICE Arabia Congress boasted of a whopping 1,800 meetings during the two day period and with the 2018 edition, we intend on raising the bar even further for the event. We have introduced Six “WOW” elements that make it the special sixth edition, From Focus on “Experiential Travelers” from GCC, 100 per cent carefully sifted ME buyers, spotlight on “Business & Luxury Travel” to the who’s who of event management and regional Mice success stories & activities, from extensive Networking opportunities to prequalified one to one business appointments, The congress is undoubtedly a powerful initiative to harness the immense potential of the Mice industry in the Middle East with the surety of generating long lasting business relations and increasing revenue many folds. The conference program aims to provide a realistic picture of what to expect for the MICE and business and luxury travel from the region.”
“From the biggest corporate organizations, global and regional associations, top travel agencies and event management companies, to high end luxury travel planners, MALT 2018 is a strategic, exclusive, invitation-only congress that you can’t afford to miss,” he added.
MALT offers a carefully planned ratio of sellers to buyers, adhering to the 1:2 split that has made previous editions so successful. Unlike other tradeshows, MALT 2018 is focused on serious buyers who are actively seeking new services and solutions and delegates will meet them over cocktail receptions, luncheons, gala dinners and networking activities.
Looking beyond conventional Mice and business travel programmes, it will also emphasize the buyer experience. From inspiring marketing gurus who will share game changing strategies on hybrid events, ROI, content delivery, meeting innovation and effective destination marketing, to tailor made conference tracks that will dive into every aspect of travel and events planning, including the latest technology, halal tourism, business, luxury travel and wellness and sports.
As these emerging trends bring new opportunities, decision makers require information on the changing options available to them to increase the value of current incentive and business travel programs, in turn adding value to the employee experience and the organization as a whole. - TradeArabia News Service
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.