The Lufthansa Group, the biggest aviation holding of its kind, recently held a regional conference at the Jumeirah Beach Club Hotel in Dubai, discussing sales strategies in the Middle East. "In times of turbulence for the world economy and the airline industry in particular, we intentionally chose the location of Dubai to reiterate our dedication to one of the most stable and growing regions of the world," said Uwe Mueller, vice-president, sales and services of Lufthansa Passenger Airline and the host for the summit to the group's other business segments.

The conference consisted of the regional representatives of the various members of the Lufthansa Aviation Group including Lufthansa Cargo, Lufthansa Technik, Thomas Cook, Lufthansa Consulting, LSG Catering, Lufthansa Systems and Lufthansa Commercial Holding.

"The Middle East region never ceases to amaze us. The rate of economic growth and infrastructure development is outstanding and stimulates us to further our strategic development here and solidify our place as the preferred European carrier in the region," said Mueller.

In addition to this corporate regional meeting and the meetings of station and sales managers, Lufthansa is holding its Global Sales meeting in Dubai as well.